For more than 170 years, Dole has always been a family staple. Their brand, on the other hand, has strayed away from that main audience. This rebrand aims to make fruits fun again for both caregivers and children.
By incorporating mascots like Mr. Dole the Pineapple and Miss Blue the Blueberry, Dole aims to engage children with the brand. These mascots not only differentiate Dole's products on the shelf but also foster a cheerful association with fruits and veggies.
